ROME—Marchon has renewed its global license with Fendi, a division of LVMH (Moet Hennessey, Louis Vuitton S.A.), to manufacture and distribute sunglasses and optical frames for an additional five-year term, effective Jan. 1, 2009.
Marchon, which was acquired this summer by VSP Vision Care, has held the global license for Fendi eyewear and sunwear since 2005 and the license for the western hemisphere since 1991.
“Fendi is a jewel in our brand portfolio,” said Al Berg, CEO Marchon. “We have learned a lot working with the Fendi management team. Our sales results demonstrate what partners can do when working perfectly in tandem.”
Pierre Bessez, executive vice president of European designer brands for Marchon, added “Fendi is a very creative brand with rich heritage. It has been a fantastic success story for both the Marchon Design Center in Italy, and our creative counterparts at Fendi, Rome.”
“The collaboration between our design teams has been very successful,” concluded Michael Burke, CEO of the Fendi Group. “The beautiful eyewear and sunwear developed by Fendi and Marchon resonates with our global consumer base.”
The house of Fendi was established in Via del Plebiscito, Rome in 1925 by Edoardo and Adele Fendi. Since then Fendi has won international acclaim and emerged as a worldwide luxury brand. LVMH purchased Fendi in 2001 but it remains a family business with Silvia Fendi, the granddaughter of Edoardo and Adele, designing the brand’s menswear and accessories collections. Karl Lagerfeld has designed the Fendi women’s and fur collections since the 1960s.
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