Sales of designer glasses have increased significantly.

Massachusetts CBS affiliate WBZ-TV (10/2, Ebben) reported on its website that when Gov. Sarah Palin (R-Alaska) "hit the campaign trail, her eyewear sparked a trend. The Japanese designer of her glasses says sales have quadrupled." Some of "those orders may be coming from people with 20/20 vision" who wear glasses even though there is no need. According to one consumer, "You look sophisticated. It looks great, and you kind of have more respect because people" believe glasses make one look intelligent. Experts say that "the trend is growing with both men and women, but it has really" taken off with men.